Who They Are:
Founded in 2005 by Susie Wang, 100% Pure is beauty line that manufactures products in the USA that are free from synthetics, chemicals, artificial fragrances, detergents, artificial colors and toxins including lead. Their makeup products are colored with antioxidant-rich fruit and vegetable pigment, and are sans of synthetic dyes and minerals. This patent-pending natural way of pigmenting makeup products is a one-of-a-kind technique never seen before in a mass market makeup product. 100% Pure also offers an entire range of beauty products from skin care to hair care, bath and body products, hand care and even products for kids. Their beauty and skin care line are as equally natural as their makeup line, by only using natural and organic ingredients such as green tea, aloe, rose water and many others, plus natural and organic fruit and vegetable extracts. In the end you get a high-quality product that is rich in antioxidants, certified organic, vegan, gluten-free and always 100% natural.
100% Pure came to light from the partnership of Susie Wang, her boyfriend Ric Kostick, and her brother James Wang after Susie worked as a skincare formulator for large cosmetic companies. During her time with the leading cosmetic companies Susie learned of toxic chemicals being used in eye cream formulas and other products which accidentally eroded the lab table where she worked. From this experience Susie became passionate about creating a more pure line of products, so she partnered with her boyfriend and brother in order to create 100& Pure.
Where They Have Been Seen:
The 100% Pure line offers a wide variety of products for makeup, skin care, bath and body, hand care, hair care and kids products. Their makeup products cover your eyes, lips, face and cheeks, while also offering an extensive line of cruelty-free brushes and a variety of unique makeup sets for easy gift giving year-round. All of their makeup products are naturally pigmented from fruits and vegetables, which also give your skin a boost of antioxidants. Each product is certified organic, 100% natural, vegan (or vegetarian when honey is used), lead-free and gluten free. The line is also cruelty-free since they never test their products on animals. The hair from their brushes are also cruelty free since they are made of synthetic hair instead of animal hair. 100% Pure whole-heartedly supports animals by currently supporting various animal charities. They also plan to open animal sanctuaries in the future.
100% Pure is also a green company. Their product formula is biodegradable and all packaging is environmentally friendly through the use of recycled materials and bamboo pulp. The labels on the containers, marketing materials and catalogs are also green by using only non-toxic vegetable ink for all of their printing needs. The 100% natural line uses the most concentrated formula possible in each product, in order to not use water, emulsifiers, cheap fillers and other thickening agents. Basically you get the benefits of natural makeup without having to rely on your own homemade makeup tips.
100% Pure Website, Store Locations, and Where to Buy Products:
Products, information, testimonials, and frequently asked questions can be found on the 100% Pure Website, as well as at their California store locations, CVS stores, and QVC along with limited products at Ulta and The Vitamin Shoppe. They also recently recieved patents in the EU and China, and are continuing to work on expanding their locations as well as developing a second beauty line.
2983 College Avenue, (510)548-8595
378 Santana Row, (408)244-PURE